Transforming Alibaba For
The U.S. Audience

Short-form | Messaging I Branded Content I Scripting | Editing
Production | Asset Delivery

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We worked with Alibaba to uncover stories of American legacy companies who found new success in China.  The result? Many of the films reached #1 on Alizila.com in the first week, increasing traffic to their branded content by 300%. By serving up emotional stories that targeted U.S. entrepreneurs, we increased Aliba’s visibility in the U.S market.

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Creating a Product Story