Transforming Alibaba For
The U.S. Audience
Short-form | Messaging I Branded Content I Scripting | Editing
Production | Asset Delivery
We worked with Alibaba to uncover stories of American legacy companies who found new success in China. The result? Many of the films reached #1 on Alizila.com in the first week, increasing traffic to their branded content by 300%. By serving up emotional stories that targeted U.S. entrepreneurs, we increased Aliba’s visibility in the U.S market.